Egglettes Package and Recipe Book
When a unique package design was needed for the As Seen on TV Egglettes product, Morris Weber brainstormed and said, “Why not create an actual egg carton to hold the product?” Mindful of the cost of production and product specs, we developed a carton that immediately calls to mind a typical supermarket egg container – a real plus from a consumer’s viewpoint.
As an added feature, we researched recipes that would show the product in its best light and developed content and graphic design for a 32-page recipe book to accompany the product within the package. While pre-production working samples of the carton were produced, the recipes were tested and finalized.
The result? An Egglettes package with bonus Recipe Book guaranteed to peak customer interest!